LENZING AG, one of the largest wood-based fibre manufacturers of the world and seek to introduce that Lenzing AG. LENZING has been promoting sustainable fashion in India for over a decade with its products TENCEL™ and LENZING™ ECOVERO™, sustainable and environmentally responsible viscose fibres. Lenzing, we will be happy to arrange for an interaction with Mr. Avinash Mane, Commercial Head, Lenzing AG wo will be happy to share his insights into the Indian textile industry, role of sustainability as the brand’s response to the new connected and discerning consumer.
India is a young consumer market with almost 65% below the age of 35 who understand value propositions, can easily compare prices and are concerned about the environment. This combination has been the driver for fast acceptance of TENCEL™ and LENZING™ ECOVERO™. While, high-end apparel brands have welcomed products into their collections including ace Indian designers – Ritu Kumar, The House of Anita Dongre and Abraham & Thakore. Premium retailer brands with strong sustainability goals such as Zara, Monsoon, Esprit, Marks and Spencer, Global Desi and other have also adopted LENZING™ viscos fibres in their collections so have budget brands such as MAX and FBB.
LENZINGTM TENCELTM is Lenzing’s flagship fibre brand uses sustainable Lyocell fibres to bring a gentle essence of nature into your home by offering long-lasting natural comfort, that is gentle on your skin with an exquisitely soft touch, thus enhancing your quality of sleep. It is a sustainable viscose brand manufactured only from certified and controlled wood sources and produced with significantly lower emissions and water than generic viscose. This ensures tailoring sustainable lifestyles choices, contributing to a cleaner environment.
As mentioned earlier, Lenzing would like to explore an email interaction with Avinash Mane, Commercial Head, Lenzing AG. He will be able to highlight on the business aspect and how Lenzing has quickly transitioned into a serious challenger for existing sustainability brands in India as well as its future plans for the Indian market. Profile of Mr. Avinash Mane and their tie-up with Myntra is as under.
Avinash Mane – Commercial Head, South Asia – Presently responsible for the complete business of India, Pakistan, Sri Lanka, Bangladesh, Thailand, Mauritius & Nepal markets for Textile & Non-woven business. Apart from regular sales activities, it involves interactions with all key stake holders in entire supply chain from fiber to finished garments (Spinners, Weavers/ Knitters, Dyeing/ Finishing, Garmenting), thus providing end to end solutions to the Industry. Coordination for providing sourcing solutions for Global brands in South Asia market. Responsible for business development in various segments (Denim, Home, Outer wear, Innerwear).
He is driving Marketing & Co-branding initiatives for India and other South Asian countries.
For more information, please contact:
Mr. Avinash Mane
Commercial Head, South Asia
Srivari Srimat, 5th Floor, (Rear Side),
1045, Avinashi Road,
Coimbatore – 641 018
[email protected], [email protected]