As part of the ‘Dress up VW challenge’, the Fashion Design batch of 2020 had to submit attire design for four categories, both male and female (Hostess, Sales Consultant/Service Advisors, Sales/Service Manager and Specialist). The design requirement necessitated it to resonate with Volkswagen’s brand values along with it being suitable for professional settings, visually appealing, comfortable and convenient for employees to wear and carry. The entries were submitted in the form of hand illustrated designs or digital copies of design basis of which 10 entries were shortlisted. Further, a 7-member jury announced the top-6 finalists – Ms. Ankita Pattanath, NIFT Shillong; Ms. Bhavika Singla, NIFT Mumbai; Mr. Pratyush Panda, NIFT Gandhinagar; Ms. Priya, NIFT Patna; Ms. Shivani Priya, NIFT Mumbai; Ms. Shiwani Priya, NIFT New Delhi; who have been chosen to create and present a prototype of their design for male and female version of Sales Consultant and Service Advisor; and only wear-on for Sales/Service Manager. The finalists will be given 2 weeks to manufacture the prototypes.
Commenting on this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Our goal is to make Volkswagen more approachable and vibrant, and through this unique collaboration, we get to witness the creativity and innovation of the young talents across NIFT in the country. We congratulate the top 6 finalists and look forward to their reinventing designs that resonate with our new brand philosophy & customer experience.”