<strong>Birla Cellulose partners with TextileGenesis to provide traceability and transparency soluti
Regulatory changes towards sustainable fashion have driven big brands to set key sustainability and ESG goals by 2030 and made the traceability platform a key tool in the textile and apparel industry to provide transparency across the textile value chain to the end consumer.
Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model.
The company’s blockchain based and molecular tracer-backed platform ‘GreenTrack – Fibre Traceability tool’ launched in 2019 has today 90+ brands and 1500+ value chain partners on board with over 56000 MT of fibre tracked across the globe. The platform provides end-to-end traceability of the value chain from forest to fashion.
Mr. ManMohan Singh added “Last year, a pilot was carried out with a global brand to understand the feasibility and adaptability of the TextileGenesis platform. After a successful pilot run, Birla Cellulose is now expanding the scope to include more Brands on the TextileGenesisTM platform in addition to the existing GreenTrack platform”.
Sustainability and traceability are intertwined, and it’s great to partner with Birla Cellulose and deliver transparency solutions for the brands.
Our supply chain traceability platform will create digital solutions for Birla Cellulose’s innovative and sustainable fibers across the entire supply chain using Fibercoins™ traceability technology”.
Brands today seek end to end visibility across the value chain rather than just their immediate supplier. More and more brands are encouraging environmental sustainability through business practices that helps both brands and consumers. The partnership will strengthen the sustainable credentials as well as strengthen the brand and consumer connection of Birla Cellulose.