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<strong>TENCEL teamed up with INTIMASIA to exhibit the future of Intimate Wear Industry</strong>

Lenzing’s flagship Textile Brand for lyocell and modal fibers – TENCEL™ teamed up with INTIMASIA to exhibit the future of Intimate wear segment across the nation. After four successful editions of INTIMASIA, TENCEL ™ fiber brand once again came back to support the intimate wear industry. The event took place from 20th – 22nd February 2023 in Mumbai, Maharashtra.

TENCEL™ INTIMASIA covered 1,20,000 square feet and include 200+ renowned brands, 100+ Raw Material Suppliers, 15,000+ Retailers & Distributors, and 500+ delegates. TENCEL™ INTIMASIA turned the wheel of innovation and started a conversation about the future of the intimate wear apparel industry, making it South Asia’s largest B2B fashion expo in the intimate wear category. Retailers, distributors, wholesalers, and potential business owners were seen rushing to this cutting-edge intimate-wear apparel expo from India. Through strategic placement and deft timing, this event is targeting Mumbai, the city with the highest per capita spending in India. TENCEL™ INTIMASIA 2023, which took place at the Bombay Exhibition Centre, has welcomed sizable attendees of 15,000 visitors from across India.

During the tradeshow, the audience was eager to connect with the Indian experts in intimate wear for the latest offerings, innovations, and trends. The event presented products, services, and technology relevant to the entire production chain, serving as the undisputed gateway to offer exceptional quality and a one-stop selling and sourcing platform. Products from the following categories were displayed: lingerie, underwear, sleepwear, loungewear, swimwear, beachwear, yoga wear, activewear, children’s innerwear, athleisure, shapewear, maternity wear, leggings, sportswear, thermals, socks, hosiery, and handkerchiefs. In addition to other products, participating suppliers demonstrated fibres, yarns, elastics, lace, packaging, mannequins, retail software, display solutions, and machines. TENCEL™ INTIMASIA also showcased product demonstrations, collection debuts, and networking events throughout its three-day trade fair to bring together producers, wholesalers, suppliers, retailers, and other industry experts. Yusuf Dohadwala, Chief Organizer and CEO of Intimate Apparel Association of India said that “INTIMASIA’s grand success has set a new milestone for the Hosiery & Knitwear Industry with record participation both in exhibitors & visitors. The Show further displayed India’s preparedness in increasing exports for the intimate wear industry and replacing China soon. The Indian Innerwear & Comfort wear segment is currently valued at 60,000 Crores and expected to reach 90,000 Crores by 2026 giving tremendous growth opportunities.”Talking about the show and the brand, Avinash Mane – Commercial Director, of Lenzing fibers (TENCEL™) South Asia said, “Due to the softness and skin friendliness, our fibres go well with products for intimate wear. We make sure that the fibres are of superior quality so that anyone can use these fibres to manufacture intimate wear. We believe in expanding the Indian intimate apparel market, and INTIMASIA is a great step towards it. We hope that people got the best out of this trade show as it was a great platform for networking as well.”

Apart from product displays, several Panel Discussions took place where Industry experts like Mr. Avinash Mane – Commercial Director, Lenzing fibers, Mr. Ritesh Sharma – Head – Brand & Retail, R-Elan, Mr. Dinesh Keswani – Business Development, Creora, and Mr. Rajkumar Agarwal – MD, SVG Fashions graced the event.

TENCEL ™ brand, the title sponsor of the event also exhibited its innovations at the trade show. It has been seen that the lyocell and modal fibres sold under the TENCEL ™ brand have seen a phenomenal demand in the Indian intimate wear market. Made from sustainably harvested wood using eco-friendly manufacturing techniques TENCEL™ fibers are used in numerous highly specialized applications, they may be found in the collections of many recognized brands and leading designers. They are recognized for their superior comfort and smoothness, as well as for their capacity to regulate temperature and for high color vibrancy. Underwear and high-quality lingerie benefit tremendously with the use of TENCEL™ Intimate cellulosic fibres. The fiber’s smooth surface has a delicate character that gives it a scarcely perceptible feel. The fibres also effectively absorb moisture, creating a less favorable environment for the growth of bacteria, improving the sanitary properties of fabrics while also adding long-lasting softness and improved breathability.

Even many national and international brands have adopted TENCEL™ modal and lyocell fiber which offer more value than existing fibers like cotton and are becoming more cost competitive in the market. These fibers are now hugely popular among emerging and existing domestic brands to offer the product to Indian consumers at an affordable rate.

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